Tourism.RF to help develop hospitality industry in Vologda Region
17 January 2022
Tourism.RF press Service
Representatives of the Vologda Region and the Tourism.RF Corporation have met in Moscow to discuss the development of three tourism clusters: Veliky Ustyug – the Fairy-Tale Capital of Russia, Russian Shores and Carved Wood Lace.  

Taking part in the event were Executive Director of the Tourism.RF Corporation Sergey Krasnopyorov, First Deputy General Director Denis Sekachev, Deputy Governor – Prime Minister of the Vologda Region Anton Koltsov, and Head of the Vologda Region Department of Culture and Tourism Vladimir Osipovsky.

“We discussed the possible forms of investment cooperation with Tourism.RF as part of the implementation of these projects, as well as attracting investors and organising cooperation with them. Collaboration with Tourism.RF will go into an active phase after the signing of an agreement between the regional government and the corporation in February,” Governor Anton Koltsov said.

Tourism.RF General Director Sergey Sukhanov previously said that the corporation was reviewing tourism infrastructure co-financing applications from regions and investors.

“The implementation of the first 53 projects of our investment portfolio has been scheduled to begin this year, but the window of opportunity for investors is still open. We will expand the investment programme in 2022 and subsequent years to achieve the goals of the national project,” Sergey Sukhanov said.

After signing the cooperation agreement, corporation representatives will visit Veliky Ustyug to assess its tourism and economic potential. The corporation’s experts will assess the regional master plan for the development of the area and will adjust it, if necessary, with due regard for its cultural and historical specifics.

The master plan for the development of the Veliky Ustyug – the Fairy-Tale Capital of Russia tourism and recreation cluster was designed in August 2021. It includes an analysis of the current development stage of Veliky Ustyug and the surrounding territory aimed at improving the project and upgrading its quality when it comes to the large-scale construction of all-season tourism centres and leisure infrastructure, according to information on the Vologda Region Culture website.

“One of the criteria the corporation uses to assess the potential of the submitted projects is tourist traffic. Veliky Ustyug is a year-round destination for tourists, and Russian Railways plan to launch additional trains to the region in spring under an agreement with the regional authorities,” Vladimir Osipovsky pointed out.

The meeting participants also discussed the potential of the Russian Shores tourism and recreation cluster aimed at developing water tourism and modernising the region’s cruise infrastructure. The project will be implemented in three major sub-clusters in Cherepovets, Kirillov and Vytegra. The regional authorities hope to create a master plan for these clusters’ development with Tourism.RF.

In conclusion of the meeting, representatives of the Vologda Region government proposed jointly implementing a Carved Wood Lace project to increase the region’s tourism appeal. Tourism.RF experts will be able to analyse it once the tourism development strategy has been approved for the Vologda Region.

The Tourism.RF Corporation was established to develop tourism infrastructure and the economic potential of domestic tourism. Working together with the regions, it is building tourism clusters and investing in tourism infrastructure through public-private partnerships. The corporation’s mission is to implement the Tourism and Hospitality Industry national project aimed at increasing the number of trips from 65 million to 140 million per year by 2030.

To date, cooperation agreements have been signed with 21 Russian regions, namely the republics of Khakassia, Altai, Buryatia, Mordovia, Sakha (Yakutia) and Chuvashia, the Irkutsk, Kemerovo, Orenburg, Samara, Tula, Ulyanovsk, Pskov, Kursk and Sakhalin regions, as well as the Primorye, Kamchatka, Trans-Baikal and Altai territories and Moscow.